RoboRatings

RoboRatings is a robot-vacuum shopping platform at roboratings.com. It helps shoppers find the right robot vacuum through AI-powered rankings, side-by-side comparisons, a personalized quiz, a buyer's guide, and live pricing across retailers.

It's an affiliate business — revenue comes from referrals to Amazon and other retailers — but it's operated like a venture-backed product team. The content engine, the SEO auditor, the social scheduler, and the programmatic video pipeline were all built with Claude Code and run on a self-improving loop.

The content engine is the core differentiator. A product-knowledge base — specs, features, pricing history, review extracts, category context — feeds a set of page templates: individual product reviews, head-to-head comparisons, category guides, “best X for Y” lists, and informational articles.

Every page is generated from the same grounded data, so scores and specs stay consistent across the site. Pages auto-refresh when pricing or availability changes, and the LLM layer enriches content with buyer intent — features that matter most to pet households, rentals, large-home layouts, etc.

Social is a funnel for the site, but manually posting across multiple accounts and platforms eats hours. The scheduler — built on a self-hosted Postiz stack — pulls from a queue of product rankings, comparison highlights, and buyer-guide snippets, generates the caption + visual variant per platform, and posts on a cadence.

Content is keyed to product launches and ranking changes on the site. When a new vacuum crosses into the top-10, it triggers a series of cross-platform posts automatically.

Short-form video drives a disproportionate share of discovery — but producing one per product is expensive. The pipeline takes a product's knowledge base, generates narration, pulls product imagery, stitches scenes together in Remotion, and renders a branded short ready for TikTok / Reels / Shorts.

Because it's Remotion, every video uses the same motion-design language — the brand stays consistent even when the content is entirely automated.

Most affiliate quizzes are decorative — they nudge you toward whatever pays the best commission. This one is real. The shopper answers questions about their home, pets, floor types, budget, and priorities; the recommendation engine scores the full catalog against those constraints and returns a ranked shortlist with explanations.