Product leader.Amazon founder.AI-native builder.
I run a 6-figure eCommerce brand, an affiliate website that rates robot vacuums, and spent a decade leading product & design at NCR · Coca-Cola · Home Depot. Now taking on part-time contract work.
What I'm running right now.
Matterform
/ since 2020Private-label eCommerce brand. Amazon FBA is the flagship channel, backed by an AI-coded Shopify storefront plus Walmart, Etsy, and eBay stores. End-to-end ownership from CAD design to fulfillment. 6-figure ARR, 40% YoY growth in 2025.
RoboRatings
/ 2025 →Robot vacuum shopping platform built with AI-assisted development. AI-driven content, programmatic SEO, and automated social distribution.
Things I've actually shipped with AI.
AI-assisted coding
Shipped RoboRatings end-to-end with Claude Code — React, data models, programmatic pages, infra.
Automated social posting
Multi-account scheduler with AI-generated captions + visual variants, keyed to product launches.
AI SEO auditing
Crawler + LLM pipeline that audits pages, scores intent coverage, and writes diff-ready improvements.
Programmatic video
Automated video analysis → Remotion pipeline → branded shorts for social + PDP content.
PPC audits & optimization
LLM-driven bid + keyword audits that flag waste and draft replacement campaigns.
Product launch kits
Copy, marketing images, A+ content, and listing drafts generated + QA'd for Matterform launches.
Over a decade of building, across teams of every size.
- 6-figure private-label brand, 40% YoY in 2025
- Multi-channel: Amazon FBA flagship, AI-coded Shopify, Walmart, Etsy, eBay
- Built AI-assisted internal ERP for procurement & planning
- AI-built robot vacuum shopping platform on Next.js / Vercel
- Programmatic SEO + AI content pipeline + automated social distribution
- Scaled design-system team, adopted across 25+ products
- Led 20-person cross-functional org (eng, UX, PM)
- Owned SaaS platform strategy for NCR's software portfolio
- Owned roadmap for authenticated digital customer experience
- Led B2B eCommerce initiatives — $30M ARR in 2019
- Oversaw 2 internal KB platforms, 400K+ annual page views
- Established enterprise web framework — $3K+ saved per new site
- Saved $2.4M in lost sales via pricing fixes (350 items)
- Pioneered infographic PDPs — +8bps conversion across 40K+ items
Daily drivers.
Never stop shipping.
Let's build
something good.
Open to new opportunities in AI + eCommerce. Atlanta-based, remote only. Best at 0→1 product work with AI doing real work under the hood.