Product leader.eCommerce founder.AI-native builder.
I run a six-figure eCommerce brand, an affiliate website that rates robot vacuums, and spent a decade leading product & design at NCR · Coca-Cola · Home Depot. Now taking on part-time contract work.
What I'm running right now.
Matterform
since 2020Private-label eCommerce brand. Amazon FBA is the flagship channel, backed by an AI-coded Shopify storefront plus Walmart, Etsy, and eBay stores. End-to-end ownership from CAD design to fulfillment. Mid 6-figure annual revenue, 40% YoY growth in 2025.
RoboRatings
since 2025Robot vacuum shopping platform built with AI-assisted development. AI-driven content, programmatic SEO, and automated social distribution.
Things I've actually shipped with AI.
AI-assisted software dev
Shipped RoboRatings end-to-end with Claude Code - React, data models, programmatic pages, infra.
Automated social posting
Self-hosted Postiz scheduler posting AI-written content plus real-time deal posts when tracked products drop in price.
AI SEO + GEO
Auditing pages and shipping fixes with Claude and SEO skills, plus GEO so AI search engines surface and cite the site.
PPC audits & optimization
Weekly AI agent that flags wasted spend, surfaces winners, and submits bulk campaign changes.
AI content pipeline
Product specs and competitor analysis turned into titles, bullets, descriptions, A+ content, and image prompts per channel.
Programmatic video
Remotion pipeline turning product data and manufacturer clips into a branded video: Gemini analysis, Claude script, ElevenLabs narration.
Over a decade of building, across teams of every size.
- Mid six-figure private-label brand, 40% YoY growth in 2025
- Multi-channel: Amazon FBA, Shopify, Walmart, Etsy, eBay
- Built AI-assisted internal ERP for procurement & planning
- Robot vacuum shopping platform built with Claude Code
- Programmatic SEO engine + automated social distribution
- Scaled design system across company, adopted by 25+ products
- Led 20-person cross-functional org (eng, UX, PM)
- Owned SaaS platform experience strategy for NCR's software portfolio
- Owned roadmap for authenticated digital customer experience
- Led B2B eCommerce initiatives - $30M annual revenue in 2019
- Oversaw 2 internal knowledgebase platforms with 400K+ annual page views
- Established enterprise website framework - $3K+ saved per new site
- Saved $2.4M in lost sales via data-driven pricing fixes
- Pioneered infographics on product pages - +8bps conversion across 40K+ items
What I build with.
A year of commits.
Let's build something cool.
Open to new opportunities in AI, Product + eCommerce. Atlanta-based, remote only. Best at 0→1 product work with AI doing real work under the hood.